8th Annual Frida Kahlo Fundraiser Auction Item

Cihuatl Tlatocan Fundraiser Honors Frida Kahlo

8th Annual Frida Kahlo Fundraiser from Natalie Rodriguez on Vimeo.

The San Jose, Calif., women’s group, Cihuatl Tlatocan, of the grassroots organization, Alianza de Maiz, held the 8th Annual Frida Kahlo Fundraiser, which took place on Friday, July 12, 2013 at the School of Arts and Culture at the Mexican Heritage Plaza. The money raised at the event is designated to aid the Ni Una Más Scholarship, for Latina victims of violence, and women’s wellness workshops and leadership events, such as the Mujer Indigenous Gathering. Tamara Mozahuani Alvarado, executive director of the School of Arts and Culture at the Mexican Heritage Plaza, hosted the evening.

8th Annual Frida Kahlo Fundraiser Auction Item

Silent art auction item at the 8th Annual Frida Kahlo Fundraiser, which took place on Friday, July 12, 2013 at the Mexican Heritage Plaza. (Photo by: Natalie Rodriguez/Full Sail University)

The event raises money by accepting donations at the entrance, a Frida Kahlo themed silent art auction, raffles and food and beverages. This year there was also a photo booth, and Kahlo t-shirts and tot-bag sale. The art for the silent auction and items for the raffle are donations. Alvarado who is a major supporter of the event also donated a gift certificate for the School of Arts and Culture for the raffle. Every year, the fundraiser includes a look-a-like contest of the famous couple of Mexican artist, Kahlo and Diego Rivera, with prizes for the winners. This year a Leon Trotsky was added to the look-a-like contest tradition.

The fundraiser that has been taking place for eight years helps sustain programs in favor of migrant and worker’s rights, women’s, lesbian, gay, bisexual and transgender issues and culture and art in the city of San Jose through Alianza de Maiz. Co-founder, Adriana Garcia, says that although the fundraiser has had both good and bad years, “people just want to see it and they expect it every year.”

Garcia says that Kahlo inspired the event due to the admiration that event organizers have for her “Because of her strength” and “how she over came different situations, really hard situations in her life.” The event is meant to “honor Frida of course and to honor the women of San Jose and to show them that we can do this.”

Correction: The name of the location of the event is the School of the Arts and Culture at Mexican Heritage Plaza, not the Mexican Heritage Plaza School of the Arts and Culture, as was previously stated.

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